Preservation-Oriented Enterprise

Description

An Amazonian organization whose purpose is environment conservation through the utilization of local exotic fruits, impacting the local economy and preventing the conversion of forested lands into livestock farms.

Diagnosis

Prioritization of a business line related to the commercialization of fruit pulps to improve their key performance indicators (KPIs).

Analysis

Out of 7 initial business lines, a financial analysis was conducted to examine the economic feasibility of each, leading to the selection of this intermediate product based on the company's context.

Result

Operations, functions, roles, and machinery were restructured. Additionally, a new target market was chosen, and commercial channels were prioritized. The company is currently in negotiation for capital injection from investors.